Everything we perceive or appreciate in the world is based on motion. Keep yourself moving instead of lingering in that low point. Take a small step forward, or even a few steps back. Maybe you just can’t seem to get to the point where you can quit your day job. Maybe you feel like you’ll never break out of your home city or state. It was a “If this doesn’t work, I gotta get a real job” time in my life.” ( Source) I was broke, unemployed, freshly out of rehab, and living in my parents’ basement. After some local success with the 2006 EP The Language of my World Macklemore hit a low point, struggling with addiction. But we’re growing and we’re adapting to the best of our abilities.” ( Source)Įven if you feel like you’re further away from your dream than you’ve ever been, keep moving. With that, there is a learning curve and there are times when you feel like you don’t quite have the manpower to operate the business to the best of your ability. “We are a small business that’s becoming a medium-sized business. As we know so well, a huge hit doesn’t guarantee your future in the music industry. The duo is still operating independently with a relatively small team and being strategic about their plans. The duo continued to grow, playing the Seattle Mariners opening day in 2011, and then moving on to festivals like Outside Lands, Sasquatch, and Lollapalooza later that year. The Agency Group’s Zach Quillen became the booking agent and began testing the duo’s reach by booking small gigs along the West Coast.
Before that, Macklemore and Lewis focused locally playing at a Colorado College house party in 2010 and Seattle’s Paramount Theatre in 2010. The first national headlining tour was in 2011. Do you think you would have continued to press onward? 8 years and still rolling.Īside from albums, Macklemore and Lewis took years to build a local audience before expanding into a nationwide movement. Before there was a duo, Ben Haggerty released Open Your Eyes in 2000, The Language of My World in 2005, and The Unplanned Mixtape in September 2009. Macklemore and Ryan Lewis met in 2006, released The VS EP in December 2009, and didn’t get crazy success until The Heist in 2012. There’s no such thing as overnight success. The duo has stayed true to their own ideas and because of that, have stood out. Macklemore isn’t trying to fit into the typical hip hop mold. There’s no gold teeth, big brand names, or flashy bling pointing towards an extravagant lifestyle. In the same way, the smash hit “Thrift Shop” (500 million views and counting on YouTube) is definitely not what you’d expect from hip hop. If the song can get people out to the polls to pass same-sex marriage in Washington, that is a very beautiful and exciting thing.” ( Source) I know that a large portion of my fan base is 18-25, many of whom have never voted. The fact that there an election coming up in Washington huge. It was never about being the first rapper to publicly support the issue, but at the same time you don’t want the song’s power to become diluted because all of the sudden it’s a bandwagon issue.
Shortly after Obama came out in support of gay marriage. Know who you are, know what you believe in, and say something meaningful with your art. But you know what, they also got a lot of people behind them. By pushing this issue and standing behind a controversial topic, the duo probably got a lot of haters. Macklemore and Ryan Lewis’s “Same Love,” a song with a more than an obvious nod towards the gay community, is not commonplace in hip hop. Here are some key lessons to learn that helped Macklemore and Ryan Lewis find their success.ġ. The duo brought home four Grammy’s in January and, although Alternative Distribution Alliance (ADA) is helping them with distribution, they’re still not signed to a major record label. The career of Macklemore and Ryan Lewis has been a long, hard road - one that a lot of people would have turned away from a long time ago. It’s the success every musician dreams about - making it big on your own. Making the Most of the Recording Studio (15).Internet Strategies, Resources, & Websites (97).
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